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"This is a quick note to tell you how happy we are with "Plant Talk." As you know, WJER has been a longtime affiliate of the program, and that is because of our sponsors and our audience.
We know gardening is the number one hobby in America. Combine that with "Plant Talk" host Fred Hower's knowledge and personality, and we have a winner! WJER has worked hard to localize the show by hosting a live version every year. We bring Fred to the market and do a two-hour version of the show in front of an audience of several hundred. Our audience enjoys gardening, Fred Hower, and the "live radio" aspect of the event. Most importantly, the entire event is driven by sponsorships!
The show works for advertisers. Kevin Stutzman of Stutzman's Lawn & Landscape in New Philadelphia is a classic example. Kevin will tell you when Fred talks about a specific product on "Plant Talk," customers will be asking for the product later that same day.
Our customers use the show to advertise specific products and services, and it works! Our listeners use the show to answer specific questions about their favorite hobby, and it works! WJER uses the show to build revenue on Saturday mornings, and it works!" - 1450 WJER, Plant Talk Affiliate in Dover, Ohio
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